Raafi Islam | Digital Marketing Specialist

01 / Where I've worked

The track record

5+ years across non-profit, entertainment, CPG, and tech, from Dhaka to Toronto. Scroll the deck.

Toronto Metropolitan University

Digital Media Engagement Specialist

May 2026 - Present · Toronro, Ontario, Canada

Planned, launched, and optimized full-funnel paid media campaigns across Meta Ads and Google Performance Max (PMax), tracking weekly performance metrics and delivering data-driven reports to leadership.
Collaborated with the Graduate Program Administrator to plan, coordinate, and promote student, community, and industry events across both virtual and in-person formats.
Managed mailing lists, program blogs, and network websites to maintain accurate, engaging, and up-to-date digital communications.
Leveraged AI tools to streamline content creation, improve workflow efficiency, and support a consistent and dynamic digital presence.
Created engaging social media graphics aligned with the program's brand and communication goals.
Planned, filmed, and edited social media content, including promotional videos and program highlights for digital platforms.

UNICEF Canada

Senior Coordinator, Digital Marketing

Sept 2024 - Dec 2024 · Toronto, ON

Managed high-stakes fundraising campaigns across Meta, Google Search, Performance Max, YouTube, and TikTok
Coordinated digital agencies and internal teams to align campaign assets, timelines, and creative approvals
Developed A/B testing framework and collaborated on copy optimization
Built donor acquisition strategy using Google Analytics, Meta Business Suite, and Raiser's Edge

18%Revenue Increase8%Higher CTR YoY

Forhad Realty

Digital Marketing Specialist

Jan 2025 - Nov 2025 · Toronto, ON

Designed and launched targeted campaigns for listings, mortgage renewals, and refinancing
Monitored performance metrics and adjusted targeting to optimize results
Focused on lead quality and cost efficiency in competitive GTA market

15%Cost Per Lead Reduction

University of Calgary

Marketing Specialist

Dec 2023 - Aug 2024 · Remote

Supported research project addressing domestic violence with sensitive messaging
Managed social media scheduling, engagement, and content creation
Maintained WordPress website for accessibility and clarity

Truphle

Digital Marketing Specialist

Sept 2022 - Dec 2023 · Toronto, ON

Launched food-based dating app in saturated Toronto market with limited startup budget
Built partnerships with 30+ GTA restaurants for exclusive dining offers
Managed influencer marketing and app launch strategies

35%Engagement Increase30+Restaurant Partnerships

CHORKI

Marketing Lead

Mar 2021 - Aug 2021 · Dhaka

Launched new OTT platform during COVID-19 with fully digital-first campaign
Coordinated internal team and external agencies across brand communication and content
Executed cross-platform media buying and campaign management

30KPaid Subscribers, 3 Months

PRAN-RFL Group

Digital Media Team, Client & Content Lead

Mar 2017 - Mar 2021 · Dhaka, Bangladesh

Led the Client & Content Management Team, overseeing social media for 100+ brands
Managed external agencies and created all social media materials, covering planning and execution
Key role in rebranding RFL Plastics into RFL Housewares, leading integrated campaigns across social, TV, BTL, and PR

02 / Work that moved people

Greatest hits

From OTT launches to emergency fundraising, every campaign started with one question: what does the audience actually feel? Tap a card.

UNICEF Canada Digital Campaigns

Non-Profit

Led digital execution for UNICEF Canada's largest annual fundraising initiatives, managing high-stakes campaigns across Meta, Google, Performance Max, YouTube, and TikTok. Coordinated agencies and internal teams to deliver integrated campaigns balancing urgency, empathy, and trust-driven storytelling.

18%Revenue Increase YoY

8%Higher CTR

5Major Campaigns

Year-End Campaign: Full-funnel paid media with audience segmentation and continuous optimization
Survival Gifts: Product-based fundraising from awareness to conversion, scaling during peak windows
Halloween Campaign: Rapid-turn digital strategy with short-form video for high engagement
Emergency Response: Fast-turn deployment launching within hours of announcements
Monthly Donor Acquisition: Always-on funnels focused on lifetime value and retention

CHORKI OTT Platform Launch

Entertainment / OTT

Led complete digital launch strategy for Bangladesh's first original OTT content platform during COVID-19. Built brand positioning around local storytelling and cultural relevance, executing full-funnel campaigns to drive awareness, app installs, and subscriptions.

30KPaid Subscribers, 3 Months

1M+Monthly Active Users

Story

When I joined CHORKI in 2021, we needed buzz during COVID-19 when in-person events were impossible. I asked: 'Which service are we replacing?' This sparked an idea: send artists a personalized VCR cassette with a personal letter. The response was phenomenal, all social media lit up as artists shared their gifts, creating massive organic buzz without paid collaborations.

Built audience segmentation based on genre preference, watch behavior, and cultural affinity
Scaled organic growth using creator partnerships, viral short-form formats, and episodic storytelling
Developed content distribution ecosystem with YouTubers, film critics, and meme communities

Mayer Bhasha, Celebrating Regional Dialects

CPG / Cultural

Most successful campaign celebrating Bangladesh's linguistic diversity. Created 10 videos in 10 different regional dialects to challenge stigma around regional accents and celebrate cultural identity. Reached over 50 million people.

50M+Total Views

20M+Views on Brand Page

10Regional Dialects

Mayer Bhasha, Celebrating Regional Dialects

Cybersecurity Awareness Campaign

CPG / Social Awareness

Addressed growing cybercrime and digital blackmailing in Bangladesh through three hard-hitting videos focused on revenge porn, social media scams, and digital exploitation.

Autism Awareness Campaign

CPG / Social Awareness

Created awareness campaign to address pervasive misunderstanding in Bangladesh where autism is often viewed as 'madness.' Aimed to foster understanding and break stigma through education and empathy.

"Tolo Awaz" Raise Your Voice, Abuse Awareness

CPG / Social Awareness

Groundbreaking campaign addressing the painful reality of abuse across different life stages. Created three powerful videos on child abuse, teenage abuse, and workplace gender-based abuse.

Story

Back in 2018, I had this idea to show the painful reality of abuse from a boy's perspective. Sadly, I had to let go of that idea because of the stigma around boys and abuse. Boys need to feel seen, heard, and understood, too. Abuse isn't about gender; it's about humanity.

"Tolo Awaz" Raise Your Voice, Abuse Awareness

I make people
stop scrolling.

The track record